Creating Creative Content

What do I say?

So I write a book a month. I rarely have trouble trying to figure out what to write with those. I’m telling stories, and I love it. People sometimes try to give me story ideas, but I’ll usually tell them to write the ideas themselves. I don’t need story ideas—I need time to write the ones I already have!

(Though, truth to tell, I’m well over a year ahead of our publishing schedule with what I’ve written!)

I also write this blog. That I’ll often need to work on. What should I write about this week? What happened? What can I talk about with my stories, with my writing, with any of it?

And now my wife and I have started a Tiktok channel (dawnsbrookpress). Thankfully my wife has been mostly in charge of content… but she also wants me on there talking about books and writing and stuff. And it’s not so easy! It’s a totally different format, and… it’s more content to create!

So what do I do?

No. I’m really asking. What do I do?

I’ve been a lurker on Tiktok for a while now, so I at least have an idea of the kind of content that works on that platform. But I don’t have the time to create everything that’s supposed to happen on Tiktok. For instance, apparently you’re supposed to post twice a day at least if you want traction? I have no idea what to talk about!

On the other hand, Booktok is a big thing. My wife and I have been doing some more investigation into marketing. If we want to succeed as a small press, we need to market our books. There’s no question about it. We’ve dipped our toes into it. We’ve mostly held off until we complete our first series; it seems that completed series are easier to market. The last book releases April 15, 2023, which really isn’t that far away.

But Booktok is monetarily free for us to put stuff up. All it takes… is time. And creativity. And effort.


So any ideas on what kind of things to put up on our channel? If you’re on Tiktok, check us out. What do you think so far? (And yes, we already follow a number of indie authors and small presses! We’re learning!)

And in the meantime… I should go record some more clips!

Published by Jon

Jon lives in Kentucky with his wife and an insanity of children. (A group of children is called an insanity. Trust me.)

3 thoughts on “Creating Creative Content

  1. I haven’t gotten on TikTok, because trying to juggle too many is just too much on my mental bandwidth. Great on you for getting on though, because it’s a great way to get organic traffic. Hope you find your niche there soon!


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